Description
Digital Omni-Channel Marketing Manager
This organisation have recently developed a cutting-edge Cloud Security platform which has just 'gone live', they now require an Omni-Channel Manager to support this platform and help lead the marketing team to complete their objectives. A background in B2B and also technology, in particular Security would be a massive advantage.
The Omni-Channel Manager has the unique opportunity to shape, influence, and create digital experiences across all channels that build this companies digital brand and accelerate their business.
As part of a team of regional Omni-Channel Managers you will help to lead and influence the customer journeys and experiences we create across touchpoints, working with stakeholders to develop the right messaging for the right audience at the right time. You will work with other regional, global and country stakeholders and external agency partners to help execute your vision and strategy.
Role & Responsibilities
- Be a regional expert on delivering connected & engaging experiences across the different marketing channels
- Define, create and respond to foundational always-on audience journeys that deliver desired and useful experiences across all relevant marketing channels (paid, owned, earned)
- Leverage reporting and analytics to understand, measure and optimise Omni-Channel journey impact
- Be accountable for key journey KPIs to help meet regional business goals
- Leverage automation tools and expertise, proactive personalisation, data driven targeting/retargeting and predictive analytics to streamline the decision journey to efficiently move audiences through the buying process
- Partner with countries to deliver relevant customer journeys and best practices
- Work with content teams to develop digital-first content that guides the audience through the buying process
- Define and create interaction opportunities within the journey that encourage audience engagement and active participation
- Continuously identify new opportunities to deepen audience engagement
Credentials
- You will have deep process expertise in marketing online channel and cross channel integration
- An ability to develop actionable insights from data to influence business decisions
- Capable of synthesising results from various sources of information to provide recommendations
- Proven experience in design thinking and empathising with the customer
- Gained a Bachelor degree in Marketing, Business, or Psychology
Desired Skills
- Possess the ability to lead cross functionally - in a highly matrixed and entrepreneurial environment
- Come with exceptional communication and organisational skills
- Able to manage multiple projects in a fast-paced, deadline-driven environment
- Proven ability to build consensus and work effectively within a cross-departmental team
- Strong and demonstrable experience with empathising with customers through interviews to understand needs & incorporating their feedback into marketing campaigns
For more information please call Charlie Warren.
Marketing Manager/Digital/Omni-Channel/IT/Software/Security Platform/Cross-Channel/KPI/Metric
Allegis Group Limited and Aston Carter Limited operate Employment Businesses and Agencies and are companies within the Allegis Group Inc. group of companies, the fourth largest staffing company in the world, (collectively referred to as the "Allegis Group"). TEKsystems and Aerotek are divisions of Allegis Group Limited. Applicant data will be treated in accordance with the Allegis Group's Privacy Notice. By submitting personal data to any company or division within the Allegis Group, the applicant is providing explicit consent to the use of such data by the Allegis Group and to the transfer of such data to and from the Allegis Group companies within the UK, Europe and outside the European Economic Area in connection with the fulfilment of the applicant's voluntary requests, and the fulfilment of other job opportunities that match the applicant's profile, and confirms that they may be contacted about such job opportunities.