Description
Reed Professional Services (RPS) is a Management Consultancy, technology services and outsourcing company specialising in IT, financial services and associated sectors.
We specialise in partnership solutions, people skills and providing stability giving our clients powerful solutions and focused approach.
We are currently recruiting for a Senior Content Strategist to join a large banking organisation located in London. This will be a 6 month contract at a rate between £300 - £350 per day. The ideal candidate will come from a FS/banking background and have solid omni-channel content marketing experience.
Role Profile:
The purpose of this project is to put the customer first and look specifically at the planning, strategy and governance as well as creating principles for the segmented audience. As this is a newly formed team there will be a degree of ambiguity around the tasks and the team will be expected to find solutions.
This role is required to:
- Lead on establishing, embedding and optimising the Customer Journey Mapping methodology with their key partner to support marketing teams
- Lead sub-segment Customer Journey Mapping sessions to identify and make recommendations on content to drive an optimised customer experience that will reduce complaints, drive retention and improve NPS
- Potential to lead a small team responsible for providing strategic consultancy to the marketing teams
- Support the Head of Content Strategy in the development and roll out of a new set of Communication and Creative Principles
Required Skills and Competencies:
Essential:
- Omni-channel content marketing experience
- Customer-first mindset
- Customer experience focus with journey mapping and analytics
- Experience with communications strategy and different customer groups.
- Commercial perspective - understanding of, the commercial strategy and the commercial consequences of contact strategy
- Engage with senior stakeholders - cross-functional and across the business - to plan and strategise for the vision of the team into the business
- Must be comfortable with ambiguity in tasks
- Be able to bring solutions to the table and not wait on instruction
- Previous work with content strategy
- Experience from a large complex organisation
Desirable:
- Financial Services experience would be a plus but is not a must
Additional Information
Canary Wharf, London OR Coventry
Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it.