Description
Product designers are responsible for a set of activities including:• Conduction initial user research and map user journeys
• Defining future vision based on customer and user insight, business goals & KPIs plus technical possibilities.
• Developing new concepts and conducting concept testing
• Defining intuitive flows, clear wireframes and interacting design and desirable prototypes.
• Designing compelling visual design aligned with the brands guidelines.
• Iteratively testing solutions with users to improve designs.
• Tracking of user experience metrics and reports on the success of UX improvements, including analytics, and turning them into new ideas and improvements.
• Overall advocating Customer-centered design solutions
Skills and Abilities
• Experience from ecommerce and payment integrations and solutions.
• Ability to facilitate e.g. Design Sprints and other collaborative workshop with stakeholders
• Ability to understand the users need, motivations, behaviors and translate them into actionable deliverables- through strong conceptual thinking.
• Ability to work data informed (Collaboration with analytics, A/B testers etc.)
• Ability to to be a true team player willing to share insight and experience with the rest of the product team
• Ability to simplify the complex
• Ability to collaborate as part of an agile team to ensure designs are feasible and implemented accurately
• Agile UX Methods – moving from Idea to code as fast as possible
• User experience design
• Consumer centric mindset
• Problem Solving, design thinking & design strategy
• Trend Analysis, Benchmarking & Competitive Analysis
• Qualitative Customer & People insights (E.g. interviewing, observations, testing, behavioral mapping etc)
• Concept development (Visualizations from early sketches)
• UX Prototyping, Storyboarding, Users Scenarios (Future state journey map) Wireframing, motion design, interaction design, UX copy, micro interactions, brand & identity design, visual design, sound/haptics, us
Functional Knowledge
Individual designers may not possess all skills below but should demonstrate deep expertise in 2 or more areas
• Sketch
• Marvel Prototyping
• Abstract (Design System)
• Miro
• User Zoom (User Testing)
• Touchpoint knowledge: iOS, Android, Web (Desktop + Mobile)
• Similar tools: Framer X, invision, Figma, Zepelin, Protopie, Adobe XD