Brand Manager

Description

• To deliver sales, share, profit, GM% and brand equity at least in line with plan
• Appropriate to brand prioritization, with support from the Category Marketing Manager/Marketing lead to develop the strategy of the brand, identify growth audiences and develop plans to drive penetration with the growth audiences. This should include thinking on how the plans grow category and brand using expert, shopper, consumer and across multiple trade channels
• Responsible for development and implementation of holistic and connected media/activation plans in GB&I, ensuring a deep understanding of audience and consumer to reach.
• To work with sales, Net Revenue Management, finance, supply, communications, shopper and expert teams to ensure a seamless, end to end brand program is being implemented.
• Lead brand digital activity - including website updates, content creation & deployment, E-commerce strategy and communication assets
• Own the GBI CCC and Brand Plans/Strategy and to input and shape the consensus forecast
• Working with the cross functional team & agency network, implement/adapt and if necessary, create assets and execute brilliantly
• To manage and deploy A&P spend with maximum accuracy and efficiency
• To be aware of category, brand and competitive landscape and performance and to lead response if required.
• Ensure in-year course correction if required on the brand.
• Ensure local insights are mined and used to develop and ideate the innovation pipeline with the BU and Global teams, while fulfilling GBI needs.
• Systematically reviews multiple data sources to track category, brand and competitor performances, proactively recommending course correction activities if required.
• Use influence to gain support for key brand initiatives internally and externally eg project approvals, trade discussions
• To share opportunities and best practice with Ireland activation team and the BU.