Description
Marketing Budget Manager
Purpose of role:
Co-ordinate the overall IM Dept Budget
Main responsibilities:
- Overall ownership for IM budget co-ordination. Accountability for ensuring all IM budget requests are in line with budget plan and align against IM Strategic direction.
- Monitor all category marketing spending & interface cross-functionally among category heads/teams to understand current and future budgetary requirements.
- Close working with HOSP & Marketing Coordinator to ensure that budget plan aligns closely to strategic objectives and marketing calendar.
- Work with corporate marketing to analyse media spend and optimisation.
- Flag any over/under spend that have a critical implication on the business.
- Consolidate all channel incremental funding requests on an ongoing basis & understand business impact/uplift plans to produce recommendations to line manager on how to proceed.
- Ensure on time processing of fund requests (CRM) across all key areas.
- Produce and submit monthly consolidated IM forecast aligned to management and stretch plan objectives. Coordinate monthly forecast with commercial finance team.
- Ensure compliance with company processes and procedures.
- Identify cross category efficiencies through analysis and interpretation of plans and budget requests.
- Monthly ROI review. Clear understanding & analysis of how investment levels by IM category deliver uplifts against management plan. Deliver reporting, recommendations & executive summary for management team.
Performance Measures:
Specified Key Performance Indicators
- Sales
- Market share
- Profit
To be successful in this role you ideally have:
Essential Hard Skills required:
- Educated to degree level (numerate discipline)
- Hands on experience of using ERP systems (preferably SAP)
- Proven experience in budget planning environment
Essential Soft Skills
- Strong commercial acumen & awareness
- Ability to work in a high pressure environment, take quick and effective decisions, and direct others
- Excellent analytical skills to understand business drivers and interpret financial results
- Strong interpersonal skills, ability to communicate effectively at all levels, get key messages across succinctly and work with others
- Proven track record in demonstrating accountability and ownership; proactive approach
- Strong influencing skills to persuade management that your conclusions are correct and obtain their buy-in
- Strong reporting skills, display key information and convey messages clearly, concisely and with impact