Description
Role: UK Head of CRM
Location: Littlehampton or London
Day rate: Up to £350 via LTD
Start date: ASAP (preferably 27th Nov)
End date: 30th April 2018
Background:
This is an urgent role to cover the last 6 months of a maternity leave. The ideal candidate will have experience of working in a customer centric retail environment, and must have a deep understanding of the mechanics of loyalty programs.
Purpose of role:
- Drive the CRM and E-Marketing strategies and activation for a well-known UK based business as one of the pivotal players in the Marketing team.
- Champion the voice of the customer by providing insight to influence both market and international strategy and planning.
- Design and deliver omni-channel plans to acquire new customers and build loyalty with existing customers.
Key Job Accountabilities
- Design and deliver a UK CRM strategy based on strong customer and competitor insight, ensuring strong customer engagement and competitor differentiation.
- Lead, design and deliver campaigns across channels (store/online) and touchpoints (email/DM/SMS/events) that deliver incremental sales, acquire new customers and build loyalty with existing customers.
- Lead relationship with external agencies to ensure balance between short-term sales driving and longer term brand/loyalty-building activities.
- Manage a £1m+ budget, the largest part of the UK marketing and communication budget.
- Partner with the International organisation to influencer, plan and implement with excellence the new VIP loyalty programme.
- Play a key, senior leadership role in the UK Marketing & Values team, ensuring holistic plans remain customer-centric and insight driven. Deputise for the Marketing & Values Director when required.
- Influencer International and Zone strategy and direction (UK as largest market) through close collaboration and sharing of relevant insights/best practice
- Lead and manage the CRM and E-Marketing teams, providing leadership, motivation and development at all times.
- Lead relationship with Agency partners and identify new partnership opportunities.
Working Relationships & Interfaces:
- Marketing & Values Team (Digital Marketing, Event Activation, PR, Social Media etc)
- UK Senior Management team, in particular General Manager, Finance Director and Web Operations Director
- International CRM Director
- Zone Marketing & Values Director
- Zone Commercial Managers
- International Customer Insight Manager
- Web Operations/IT/Legal
This role is an excellent opportunity for a seasoned CRM professional to get hands on with an extremely known brand, and ensure their CRM and loyalty programs run smoothly during this period of transition.
For more information call Alex or send your CV.