Description
Content is essential to an effective digital marketing strategy. The Content Marketing Specialist leads the creation of marketing-oriented content for our clients.Responsibilities
- Create educational content for client marketing programs such as blog posts, ebooks, and presentations
- Create email marketing campaigns such as newsletters, special offers, and autoresponders
- Create direct-response content with the intent of inspiring a user to take a specific action
- Plan website content and organize into an appropriate sitemap (architecture)
- Coordinate internally for the publishing of content and at times taking the lead on publishing content yourself
- Evaluate effectiveness of content using tools such as Google Analytics and Email Reports
- Identify opportunities to optimize content for higher performance, optimize, and measure impact
- Brainstorm content assets to be created for the purposes of building links into a website
- Plan content calendars
- Create and manage content blueprint tools such as Buyer Personas, Voice & Tone, and other tools that align all content in the most effective and accurate direction for clients
- Research topics by interviewing clients, interviewing outside experts, and referencing other sources and documenting this research for future use
- Be the primary team resource for understanding a client's company, products, services, and industry.
- Creation of messaging such as taglines and service descriptions
Objectives
- Create content that our clients' prospects, leads, and clients find highly valuable
- Create content that inspires users to take a desired action
- Continually evaluate, optimize, and measure content performance
- Take care of details ensuring content is accurate, on-point, and requires limited internal back-and-forth and correction
Additional notes or requirements
Requirements
- Proven experience in writing content on a wide variety of topics
- High sense of design to direct and approve designs from the design team that fit a high level of presentation standards
- Well-organized with a customer-oriented approach
- High detail orientation
- Ability to create content that is accurate, valuable, engaging and goal-oriented
- High quality assurance standards for finalized content (24 out of 25 finalized content pieces should include zero grammatical errors or typos).
- A process-oriented approach to content creation through phases including goal setting, research, planning, writing, quality assurance, publishing, evaluation, and optimization.
To apply you are also required to have the following HubSpot certifications:
Inbound Certification
If you don't have these certification go to the HubSpot Academy and get started (http://academy.hubspot.com/certification)!
We're not accepting applications from agencies.
Please apply via the link bellow:
https://inbound.org/job/view/success-agency/content-marketing-specialist