Description
Group Brand Manager
Experienced brand manager required to support newly developing team currently comprising of Group Brand Director, Group Brand Executive and Programme Manager.
FS experience preferred but not essential but experience of a regulated industry useful.
This role will initially focus on embedding the company's refreshed brand identity across multiple business units. The successful individual will therefore have experience working with and implementing brand guidelines.
As the strategic brand plan develops, the successful individual will also be required to work on bringing this to life through activation activity. This is likely to take the form of through the line advertising with content and thought leadership focus and therefore experience managing large scale brand campaigns will be required.
Understanding of and experience of working with insight is essential.
Required skills
- Strong influencing skills
- Strong stakeholder management across all levels of seniority
- FS experience preferred but not essential
- Strong diplomacy and influencing capabilities
- Ideally CIM qualified or equivalent
- (Comfortable with ambiguity with an evolving brief)