Description
We require a Senior Campaigns Manager for a 6 month contract role based on a Government Client site in Hampshire to start ASAP...
The role will be outside of IR35.
Role Overview:
To work on a specific project and to lead the Client's Campaign Team's efforts in delivering a success full and measurable strategy and an engaging channel-agnostic marketing campaign to the entire population.
Essential skills/experience required:
To possess 7-10 years large scale multi channel campaigns (including broadcast) experience
Proven experience within a results-orientated, senior-level marketing campaigns position.
Proven ability in the development of marketing communications strategies and the implementation, management and development of an organisation's brand engagement and response offering.
Experience of developing brand tracking, health and reach methodology and reporting.
Large-scale, "broadcast" and "direct" channel campaign experience is essential to this role.
Experience of digital and social channels would be highly advantageous.
Experience with a services company (for example telecommunications, utilities, financial services), or leading government communications organisation is preferred.
Chartered Institute of Marketing or Institute of Direct Marketing post-graduate qualifications are highly desirable.
Google Digital Leadership training is highly desirable.
Duties include:
Key deliverables during six-month contract:
To work with head of campaigns to:
Launch and embed the Client's project/brand across three locations
Develop the campaign strategy, plan and annual budget requirements
Establish a working relationship with the new creative/media agency and develop ways of working between teams
Work through the key KPIs and build them in to a milestone-based project plan that delivers the objectives of the project
Work with colleagues in their Insight team to develop a robust, audience-based communications plan using channel-specific messaging
Work with the Digital, PR and Social Media teams to plan and implement an always-on social and press approach that makes the Client and their project/product relevant to people
Contribute to the process, system and sign-off requirements that are necessary to run a successful marketing team
Further develop campaign processes and ensure that all stakeholders are fully engaged
embed key marketing behaviours with the new Communications team
Certes Computing (and all of its subsidiary companies) is committed to promoting equality and diversity in its business operations.