Description
Marketing Analyst
The Digital Activation executive has the unique opportunity to shape, influence, and optimise digital experiences across all channels that build our digital brand and accelerate our business. As part of a Regional Digital team you will help to activate and optimise the customer journeys and experiences we create across digital touch points, working with key stakeholders including Global media Agency, content and the web team to support the activation and optimisation of digital omni-channel journeys, for the right audience at the right time.
Role & Responsibilities
- Be the regional expert for delivering a consistent approach to tagging and tracking of media campaigns
- Ensure media data is following standardized naming conventions in ad server and platforms (ie DS, Facebook, Twitter, LinkedIn, DBM, etc.)
- QA the trafficking and activation executed by the media agency to ensure that it meets expectations
- Audit data accuracy (eg spend, primary KPIs, etc.) between primary dashboards (ie Global Media Dashboard, Marketing Engagement Dashboard)
- Troubleshoot data discrepancies (historical & future) and propose short-term and/or long-term solutions
- Educate key stakeholders in the countries on our media naming conventions, tagging and tracking processes
- Connect with the Global Media team on any optimisation to the measurement and tracking framework and feedback specific regional requirements
- Submit regional web requests for our websites updates and manage through the web publishing team
- QA &QC the process for web requests from web publishing
- Creation of tracking IDs for content
Who You'll Work With:
- We ensure an Omni-Channel, data driven approach is taken across all Paid, Owned and Earned media.
- Working closely with peers in-country, regionally and globally, our mission is to lead the evolution in customer experience during the digital journey across in-person and different channels (web, social, media, mobile, direct mail, point of sale, etc.).
- As part of a team digital team, and with the function lead, we champion engaging, connected user experiences across all of our channels.
- We analyse marketing campaigns and understand what is working and what isn't in Real Time.
- You have deep expertise in Paid media channels and cross channel integration with owned channels
- An ability to develop actionable insights from data to influence business decisions
- Capable of synthesising results from various sources of information to provide recommendations
- Proven experience in design thinking and empathising with the customer
- Prior employment at a digital agency, digital data vendor.
Desired Skills
- Looking for someone preferably with extensive Media agency experience with data analytics
- Experience with media reporting tools (eg DSPs, Facebook Ad Analytics, Twitter Ad Platforms)
- Proven problem-solving and project management skills
- Proven contributions in ad technology and digital data and inventory management.
- Ability to effectively communicate across technical and non-technical audiences at various levels within the organization
- Come with exceptional communication and organisational skills
- Able to manage multiple projects in a fast-paced, deadline-driven environment
- Proven ability to build consensus and work effectively within a cross-departmental team
Please call Charlie Warren for more information.
Marketing/Analyst/Digital Activation Executive/Paid Media/Standardized Naming/Audit Data
Allegis Group Limited and Aston Carter Limited operate Employment Businesses and Agencies and are companies within the Allegis Group Inc. group of companies, the fourth largest staffing company in the world, (collectively referred to as the "Allegis Group"). TEKsystems and Aerotek are divisions of Allegis Group Limited. Applicant data will be treated in accordance with the Allegis Group's Privacy Notice. By submitting personal data to any company or division within the Allegis Group, the applicant is providing explicit consent to the use of such data by the Allegis Group and to the transfer of such data to and from the Allegis Group companies within the UK, Europe and outside the European Economic Area in connection with the fulfilment of the applicant's voluntary requests, and the fulfilment of other job opportunities that match the applicant's profile, and confirms that they may be contacted about such job opportunities.