Description
We are looking for a Digital Marketing Specialist. Your role will be to create content that can be published as press releases, in the media, as blogs and through other relevant channels.
The scope of the role
Content creation
- Create and write stories about that will interest potential clients, current clients, influencers and the media.
- Write about client successes, case histories and credentials, which can be published in various formats, including brochures, infographics, fact sheets, white papers and other marketing collateral
- Develop and maintain templates and a style guide that colleagues can use to create base content which you will then modify and edit for various uses
- Support the Marketing Manager in pitching stories to influencers, partners and the media
Channels
- Manage the distribution of stories and content directly through digital channels, including the website, Twitter and Linkedin.
- Manage our agencies to distribute stories and content through events, PR and earned media.
- Manage digital channels to ensure that they are optimised and provide a good user experience.
- Mange SEO, PPC and adwords campaigns
The Person
- At least three years' experience of B2B marketing
- Experience of working in an ambiguous, fast-moving environment
- Strong social media and content management skills
- Excellent people skills, with an ability to work with a wide range of stakeholders across all levels of the business.
- Strong presentation skills (including PowerPoint presentations).
- Strong copywriting skills, with contributions to blogs, articles, magazines and newspapers
- Experience with PPC, SEO, Programmatic media buying and Adwords
- Experience with PR and the media - knowledge of journalism and media concepts tools and techniques
- Experience using digital marketing management tools (social media management tools, online advertising, SiteCore, web analytics tools).
- Ideally CIM/CIPR/IDM qualified, or marketing related degree