Description
Associate Creative Producer - Manchester, London, Blackpool, Newcastle upon Tyne, Leeds
.*IR35 Status*The client has stated that this role is In Scope of the new off pay-role worker legislation*
General Responsibilities
Champion digital communication, set branding and design standards and provide advice and guidance to colleagues on the content production process. Build a comprehensive understanding of the audience(s) we need to reach and the sort of content that will cut through.
Create and own the content plan, working with other member of the BPDTS Engage Team to understand and contribute towards campaign plans. Create and edit high quality content that includes web content, video, photos, graphics and audio, with full knowledge of how to optimise the effectiveness in the channel being used Publish content across a variety of digital platforms and manage a content and image inventory. Work with other members of the team on event production, especially content planning, pre-during-after content production and running AV production where required.
Evaluate the effectiveness of content delivered following GCS evaluation best practice. Ensure internal alignment with external content by working closely other members of the BPDTS Engage and DWP Digital Engagement teams.
Essential Skills
Proven effectiveness in developing multiple formats of optimised digital content, for use across multiple channels, and ideally for a large complex organisation - likely to include professional video production and graphic design.
Proven experience of developing, implementing and evaluating content plans
Ability to develop strong relationships and networks within team and across the wider organisation
Ability to gather and apply audience insight to inform content approach Ability to translate complex information into concise, engaging content which is accessible to non-technical audiences
Excellent project management skills, with the ability to deliver at pace, managing competing priorities and changing deadlines
Creativity and proactivity, with the energy and imagination to come up with new ideas and improvements Candidates must also meet GCS competencies at IO level, including:
Insight - Use insight to identify target audiences and partners, support decision making and help inform the overall communication approach
Ideas - Demonstrate a practical understanding of emerging digital services, tools and trends, including techniques for optimising digital content.
Implementation - Edit, revise and optimise copy and content - including latest search engine optimisation best practice for internal channels.
Impact - Advise on, monitor, summarise and provide analysis of effectiveness indicators for digital communication.
Desirable
delivery experience across a wide range of communications disciplines, including internal communications, marketing, PR, media relations and social media
An active interest in digital technology
Additional information about the process
*for IR35 purposes, this role is In Scope*
We're looking for a talented and experienced communications professional who has a flair for creating stand out high quality visual and written content.
BPDTS Ltd is a new government owned private limited company who delivers specialist digital technology services to DWP. We work with experts in DWP Digital and their partners. The services we provide together are transforming the digital experiences of millions of people as they look for work, deal with illness or disability, support children after separation, or plan for retirement. We already employ more than 500 digital, data and technology specialists. Our experts include: technical architects, infrastructure engineers, software and testing engineers, agile delivery managers, business analysts, database analysts and IT service managers to name but a few.
We've big plans in store for that focus on:
growing our organisation by expanding the range and scale of services we offer.
actively seeking out opportunities and taking steps to improve still further the range of services we provide.
continually refreshing the skills of our people so they're equipped to deliver innovative solutions and service excellence
cutting out unnecessary bureaucracy and complexity by simplifying how things get done, and looking at how else we can deliver services even more efficiently
It's vital that BPDTS Ltd engages effectively with a broad range of audiences. As a result, we're strengthening our capability in this area, building an expert team to develop and deliver a comprehensive programme of effective communications. This is an exciting opportunity for a talented digital content manager to develop their skills in a challenging, fast-paced environment.
You'll work as part of a team to help develop and deliver a varied engagement strategy. Driving forward innovative and creative digital content approaches, you'll support campaign delivery and deliver important news stories to a wide range of audiences, in interesting, engaging and informative ways.