Description
Position: Digital Marketing Assistant
Location: Newton, MA
Job Type: Contract
Job Responsibilities:
- Maintaining a detailed email calendar, including composing, entering, and scheduling email content, managing several targeted contact lists, and optimizing for deliverability
- Managing social media presence, including conceiving and scheduling posts on LinkedIn and Twitter via a marketing platform
- Updating Center website using a web CMS, including creating new and updating existing pages
- Monitoring and reporting digital analytics, including web, email, blog, and social media activity
- Editing marketing videos based on testimonial videos
Required Experience:
- Experience using a marketing platform (preferably HubSpot) to compose email and a website content management system (CMS)-preferably Adobe Experience Manager (AEM)
- Experience tracking and reporting marketing metrics from Google Analytics and other platforms
- Understanding of and experience with social media platforms, especially LinkedIn and Twitter
- Working knowledge of and/or interest in corporate social responsibility
Preferred Experience:
- Basic knowledge of graphic design, writing for SEO, web design and development, and/or HTML
- Experience in web project management/maintaining vendor relationships
- Functional knowledge of Google Adwords or other online paid advertising platforms
- Ability to conduct statistical analysis on a variety of data