Description
Market Research Manager - Business Intelligence - Market Research - Insights - Analyse Market trends - BHBIA AER Reporting - ABPI
Our well known healthcare client requires a Market Research Manager to work alongside the Business Analytics team to provide integrated business insight to the brand team and Company, leading to informed and robust business decisions, delivering actionable recommendations and contributing to competitive advantage.
Key Responsibilities:
- Commission research to provide customer and market insights for UK brand teams to develop strategy and plans and assess effectiveness of promotional effort
- For nominated brand or therapy area, commission and co-ordinate primary market research to deliver insights and recommendations based upon the integration of all relevant data sources
- Analyse market and competitor intelligence and provide market and customer insight and communicate recommendations to brand teams and senior leadership with an appropriate level of detail
- Act as functional lead for market research within the Country Value Team, proactively delivering objective analysis and constructive engagement
- Engage with BI functional network (Business analytics, EMEA) to consolidate insights from multiple data sources and leverage EMEA wide research for use in the UK
- Lead companywide market research projects and/or be the subject matter lead for the UK
- Conform to; APBI code of practice, BHBIA Legal & Ethical Framework for Market Research (including Data Protection Act), EMEA and UK SOPs for MR and pharmacovigilance & PRP requirements
Required Skills:
- Significant experience working as a Market Research Manager using BI tools
- Knowledge of British Healthcare Business Intelligence Association, Framework for Market Research
- Knowledge of appropriate agencies suited to specific market research
- Technical knowledge about market research; qualitative, quantitative, questionnaire design, bias, sample size, appropriate technique to achieve research objectives
- Knowledge of compliance requirements for UK market research projects
Qualifications
- BHBIA AER Reporting (annual) and BHBIA Legal & Ethical Guidelines certificates (annual) British Healthcare Business Intelligence Association
- Registration with official governing bodies eg General Medical Council, Royal Society of Pharmacists
- ABPI Association of British Pharmaceutical Industries
McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.