Description
Bi-Lingual Copywriter - Contract
The Role
We require a fluent bi-lingual English and French speaking Copywriter to join our Digital Insurance workstream within our wider HSBC Digital Services team on an initial 6 month contract. This is an opportunity to play a critical role in delivering content and copy related to new product features that will engage and attract new customers to use our Digital Insurance products Globally.
Working within a cross functional product team you'll be responsible for the creation of engaging short and long form digital content to inform the target audience (Millennial Generation) about our new Insurance products. You will play a key role in initial scoping, discovery and creation of digital content and copy that will be displayed on our newly created Insurance User Interface.
You'll be comfortable in "the weeds" demonstrate a high degree of attention to detail and be comfortable with the creation of regulated copy in a complex organisation at the same time demonstrating the rare combination of a strong customer lens, making sure the customer impact is at the head of every decision.
Your key stakeholders outside the cross-functional team will sit across HSBC Retail Banking and Wealth Management and Digital (London and Hong Kong) - you'll need to be proactive, a strong communicator and delivery focused.
Responsibilities:
- Working closely with the cross functional team and local territories (UK and France) to gather requirements and create short and long form digital copy and content focussed on Life Insurance products
- Create Engaging Digital copy and content in both English and French
- Working closely with HSBC Digital Governance teams ensuring adherence to HSBC Tone of Voice Guidelines, Style and Satellite guides
- Working with Wealth Management, Insurance and Investment Subject Matter Experts within our Market team to make sure we understand the business context and market knowledge around our products making sure content is fit for purpose
Experience and Qualifications:
- Fluent in both English and French both written and spoken
- Demonstrable proven track record in the creation of copy and content for a newly developed User Interface linked to a new product going out to market
- Accomplished in delivering copy in a regulated complex industry such as Insurance, Banking, Professional services
- Short and Long form Digital Copy experience gained working both agency and client side for complex national or multi-national businesses
- Possess strong stakeholder engagement and requirements gathering skills able to build strong working relationships at all levels with teams based in different global locations
The base location for this role is our Digital Hub - The Bluefin Building, Southwark. London.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.