Description
Head of Editorial Content & Copy Standards
You'll be the lead content strategist and editor for HSBC's Digital Design team, a real cheerleader for better content within our organisation.
You'll be comfortable setting the agenda for content in the bank, leading the charge for more investment and continuing to grow a network of copywriters around the world. At the same time, you'll be able to edit copy for a transactional site and write a long-form article on AI or blockchain.
As part of the role, you'll:
- Create and govern content standards and guidelines
- Review and approve content submitted by project teams
- Build the business case for increased investment in content
- Maintain and grow the community of copywriters
- Run copywriting training sessions and events
- Write and edit short-form copy, within cross-functional teams
- Oversee a small team of editors and strategists and manage their time
- Manage content strategy and calendars for editorial websites
- Create long-form editorial content with expert stakeholders
- Write and review internal comms & blog articles
- Write video scripts for internal and external content
- Work with brand team to roll out tone of voice in digital
Skills
- Good stakeholder management
- Knowledge of wider content trends
- Copywriting (UX and editorial)
- Content strategy & editorial planning
- Training & presentation skills