Description
My client is a comparison networking company in the legal and financial sector. On the hunt for an experienced PPC Executive.
The Role
Performance Marketing is at the heart of every growth stage company and plays a significant role in business success. They are looking for a talented individual to manage PPC, one of their biggest channels, and help to expand affiliates and paid social.
Responsibilities:
- Devise and implement PPC strategy for consumers
- Balance performance overall with individual targets for key verticals
- Optimise PPC on a daily basis and adjust hands on in the account
- Test bidding strategies and find best possible mix between manual and automated bidding
- Regular copy and landing page testing
- Keep up to date with Google and Bing and implement best practice
- Manage affiliate programme on a day to day basis
- Test paid social campaigns in Facebook
- Close collaboration with SEO, CRO, product and finance to optimise the mix of paid and organic enquiries
- Daily check-in and regular reporting on performance across all initiatives
- Update weekly business reporting across consumer and business KPIs
- Keep up-to-date with the digital industry to be aware of latest performance marketing trends
To succeed, you'll need:
- 2+ years experience managing PPC accounts
- Worked for an online brand optimising for leads or transactions, either client or agency side
- Experience in affiliate marketing and paid social is a plus but not essential
- Strong analytical skills and able to articulate results to the wider business
- Understanding of tracking and attribution of digital channels
- Works autonomously, is highly organized and can work to tight deadlines
- Proficient user of Microsoft Excel, Google Analytics, Google Ads and other relevant tools
- University degree in a business, marketing or a related subject
- Fluent in English
This will be a 3 initial contract with view to extend longer. The day rate is paying circa per day for the right candidate. This role will be based client HQ in the Farringdon area.
If keen to hear more, please email CV to (see below) for more information.
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