Description
CRM Campaign Manager - LONDON - £150/£200 - 6 months
The work location is in LONDON and is a 6 months contract.
Pay rate is between £150 - £200PD.
The role is working for a well established, multi-national retailer and specialises in clothing, home and luxury product.
Key skills
- Loyalty & CRM experience.
- Attention to detail
- Agency management
- Campaign planning
- Stakeholder engagement
- Creative execution
- Good degree of commerciality
- Influencing & negotiation skills
- Analytical mind-set
- Innovative and inquisitive is desirable
Key accountabilities and measures
- Advance the teams omi channel approach, ensuring all campaigns are customer first, and really driving towards a joint loyalty journey. This will include email, DM, SMS, door drop, coupon at till, and social channels where appropriate.
- Responsible for managing agreed markdown or campaign budget, ensuring each campaign drives incremental sales and drives clear customer benefit against core KPI's (eg engagement rates, net promotor score etc).
- Form strong relationships with our delivery partners (Planning inc, Starcount, Salesforce, and TMW).
- Form a power of 2 relationship with the analytics and evaluation hub, ensuring all campaigns are briefed for post campaign analysis, and we are starting to embed a test and learn approach for all campaigns.
- Ensure all campaigns are performing against key performance metrics, traffic, revenue, incremental sales, ROI, CRT's, open rates, opt outs and promoter score.
- Introduce key trends from loyalty outside the retail industry and share with the team where appropriate.
- KPI's
- Volume of customers shopping home
- Campaign metrics; click through rates, open rates, opts outs, to all be in line with best practice targets.
- Incremental sales delivered to home through CRM channels (as a result of increased frequency of target customer groups)
If you are relevant or interested don't delay, contact me