Description
NST is partnering with an AI driven Fin-Tech start-up who are seeking a Marketing and Social Media Manager to join their team on an initial 3 month contract basis.
The Opportunity
They're looking for a talented team player with demonstrable experience of working as a Social Media Marketing Manager in a start-up environment. You'll be part of a highly data-driven/commercial focused team and ideally, have had experience in working in a small team.
Responsibilities
- Understand customer needs through surveys, interviews, and analysis of product usage data
- Identify target customers, their needs, the way they make buying decisions and how products will meet those needs
- Create product content such as case studies, videos, website copy and blog posts
- Craft clear, high impact copy across product channels (website, notifications, emails) and compelling on-brand messaging across marketing channels (landing pages, ad campaigns)
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Manage the company's social media channels (Facebook, Instagram etc.)
Requirements
- BA/BS degree required; MBA preferred
- 3+ years working in product marketing, growth, or similar strategic go-to-market experience
- Experience in product/growth branding, messaging, positioning and targeting
- Ability to prioritize for business impact among competing needs
- Proven track record developing marketing plans with actionable insights and recommendations
- Excellent written, spoken and presentation skills
- Strong spreadsheet modelling and analytical skills
- Comfort in a face-paced, entrepreneurial, start-up environment