Description
Role: UGC Content and Acquisition Optimisation Manager
Location: Amsterdam
Contract length: 6 month initial
Day rate: Up to €480
Salt are working to build out the digital capabilities of one of the best known & most influential companies in the world.
We are looking for a contractor, with a strong Content Acquisition & Optimisation background, for a 6 month initial contract working in the fast paced Amsterdam office.
The main goal of the role is to ensure that User Generated Content is being gathered & utilised in the best & most effective way possible. This includes maximising opportunities to gather content, optimising the experience of the users generating the content, and generate as many sign ups as possible.
Responsibilities:
- Define the key market moments (eg Global & local sporting events) and work together with newsroom, brand comms and creative services to drive acquisitions
- Translate local event online (eg Champs Elysees Opening) in order to drive acquisitions and awareness in cooperation with newsroom, brand comms, omnichannel and creative services
- Work together with ECOM teams to utilize content created locally by newsrooms or brand comms
- Optimise, tweak and test the reason for sign up through AB testing, ensuring we are maximizing local reasons - including placement points across the journeys.
This role is Amsterdam based only, remote working will not be considered.
Interested? Hit apply! Or send your CV.
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