Description
We are recruiting for a Technical Web Analyst with Tagging experience to join one of our key banking clients in the Netherlands.
If you are a technically oriented Web Analyst with a special interest in measurement frameworks, KPI definitions, dataLayers and the implementation of measurement systems on both websites and native apps then we are very keen to hear from you.
Job Profile:
As a Data Capture & Tagging specialist you will be the link between business issues and data solutions in the field of Marketing, Marketing Automation and Customer Analytics. You participate from a business team in an agile scrum team, and you ensure the retrieval and development of KPI frameworks, implementing dataLayers on the different platforms, implementing the tagging to collect the right data, exploring and validating the collected data and guiding its use by the business. You will aim to ensure that the data collected by the bank about the use of its platforms by its customers is consistent, complete and correct, that it is used effectively in reports, dashboards and (partly) automated marketing programs.
Skills:
- Experience as a technical web analyst or tagging specialist combined with experience in data analysis
- Knowledge of or affinity with data quality issues
- Experience with Data warehouses and/or Big Data solutions, both conceptual and hands-on
- Good command of JavaScript, HTML, experience with app tagging,
- Experience with Adobe, Google Analytics, Tealium, Relay42, Braze, Mparticle and/or other digital data platforms
- Experience with the implementation and management of marketing-related tags on digital domains
- Able to switch with Business and IT
- Experience with data processing on Azure and/or AWS is an advantage
- Experience with reporting and analysis tools is also an advantage
- Knowledge/experience working with Agile