Description
A DMP Technology Product Owner with deep understanding of DMP technology and how it is implemented under a variety of client use cases, in conjunction with various client marketing and data tech stacks is critical for success. Also important is comprehension of how clients will utilize DMP to address their business use cases, and strong knowledge of the partner ecosystem and the integration methodologies into and out of DMP.
- Have a deep understanding of underlying DMP and marketing technology, and evangelize for holistic data capabilities to drive value for customers
- Have a deep and evolving understanding of the marketing and AdTech partner ecosystem and integration partners
- Provide recommendations on how to deploy and optimize DMP in relation to systems of record and systems of engagement for ingesting external data sources and enabling activation partners
- Experience in DMP products in market like Adobe Audience Manager, Salesforce Krux, Oracle BlueKai, etc.
- Evaluate the potential in using Google Cloud Platform, GCP, as an enhanced Customer Data Platform, CDP, and a Data Management Platform, DMP,-like solution.
- Well-versed in differentiating value (and impact) of different web technologies such as Responsive and Adaptive Website, Single Page Application (SPA), RESTful JSON and SOAP, Web/HTTP API.
- Product Owner will be responsible to prioritize backlog according to the overall goals and roadmap for Client.
- Working in a SAFe inspired approach with full Agile mind-set.
- Ensure new functionality is released for markets as well as for consumers in the global organization.
- Working with DMP from other global companies.
- Marketing audience and campaign orchestration for both known and un-known customers
- Finding look alike target groups
- Understanding of media purchases
- Understanding of enrichment of customer audiences to find specific target groups
- Understanding of Google Cloud Platform