Description
Market Research Analyst - MR Market Research - Pharma/Healthcare Market Research - Excel Advanced - Powerpoint - Marketing - Insights - Junior
As a Junior Market Research Analyst, this is a great opportunity to support the EMEA Market Research Manager in providing key insight to Integrated Brand Value Teams along with actionable recommendations on an EMEA level. Support the Immunology brands' business imperatives in an integrated manner, the Market Research Analyst will recommend and deliver relevant Market Research activities for the Immunology teams.
Co-ordinator:
Coordinates and ensures the right usage and maintenance of key Market Research (MR) outcomes and recommendations and ensures that across therapeutic area/brands, MR plans are optimised and updated to meet business objectives with the right balance of methodologies, timings, and costs.
Team Member and Networker:
Partners with the Business Intelligence colleagues to ensure that insights synthesized from research are translated into compelling, actionable recommendations for the brand teams.
Functional Coordinator:
Introduces relevant MR methods based on technical knowledge and skills. Pro-actively translates business needs into relevant market research objectives. Recommends, and implements the most appropriate primary research methodologies to meet objectives, with best balance of accuracy, time, and cost. Oversees execution of primary research.
ESSENTIAL KNOWLEDGE & SKILLS:
- A minimum of 2 years of experience in healthcare primary Market Research within the pharmaceutical/healthcare or Medical Devices industry and/or agency side
- A background and understanding of science and commercial marketing
- Ability to coordinate multiple stakeholders for the delivery of projects
- Commercially aware with strong presentation and communication skills
- Excellent PowerPoint and data visibility skills
- An ability to challenge the status quo, and recommend insight-driven actions
- Pro-actively looking for innovative MR techniques that build competitive advantage
McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.