Principal Marketing Professional

Massachusetts  ‐ Onsite
This project has been archived and is not accepting more applications.
Browse open projects on our job board.

Description

Title: Principal Marketing Professional

Location: Hopkinton, MA

Duration: 12months +

Responsibilities:

  • Support product launches by developing and delivering launch plans in alignment with the business strategy
  • Create product positioning, value propositions and messaging that resonate with the target audience, working in collaboration with product management
  • Work with the segment marketing team to define the marketing campaign strategy
  • Develop an in-depth understanding of the target personas, buyer journey, product portfolio, market trends and competitors, and champion the product portfolio across the marketing eco-system
  • Manage the development and delivery of the content marketing plan to support the buyer journey and marketing campaigns, across a range of formats, working with internal and external content specialists and writers as required
  • Create optimized website content to provide an engaging user experience that supports the buyer journey
  • Work with field marketing teams to ensure integration and alignment between global and regional marketing plans
  • Support the execution of digital marketing activities including email, nurture programs, search marketing, digital advertising and offline activities such as events
  • Supply stories and content for PR and social media Communicate marketing plans and campaigns with internal stakeholders as appropriate
  • Analyse and report on marketing performance and use findings to drive continuous improvement
  • Manage allocated budgets and report regularly on spend

Qualifications:

  • Minimum 5 years product or portfolio marketing experience
  • Experience of working across the marketing mix including online and offline channels
  • Experience working in life science or related market required
  • Excellent written and verbal communication skills
  • Bachelor's degree in marketing, business or the sciences, MBA preferred
  • Experience of Salesforce.com and marketing automation systems desirable
Start date
n.a
From
Software Specialists
Published at
12.06.2019
Project ID:
1783263
Contract type
Freelance
To apply to this project you must log in.
Register