Description
Title: Principal Marketing Professional
Location: Hopkinton, MA
Duration: 12months +
Responsibilities:
- Support product launches by developing and delivering launch plans in alignment with the business strategy
- Create product positioning, value propositions and messaging that resonate with the target audience, working in collaboration with product management
- Work with the segment marketing team to define the marketing campaign strategy
- Develop an in-depth understanding of the target personas, buyer journey, product portfolio, market trends and competitors, and champion the product portfolio across the marketing eco-system
- Manage the development and delivery of the content marketing plan to support the buyer journey and marketing campaigns, across a range of formats, working with internal and external content specialists and writers as required
- Create optimized website content to provide an engaging user experience that supports the buyer journey
- Work with field marketing teams to ensure integration and alignment between global and regional marketing plans
- Support the execution of digital marketing activities including email, nurture programs, search marketing, digital advertising and offline activities such as events
- Supply stories and content for PR and social media Communicate marketing plans and campaigns with internal stakeholders as appropriate
- Analyse and report on marketing performance and use findings to drive continuous improvement
- Manage allocated budgets and report regularly on spend
Qualifications:
- Minimum 5 years product or portfolio marketing experience
- Experience of working across the marketing mix including online and offline channels
- Experience working in life science or related market required
- Excellent written and verbal communication skills
- Bachelor's degree in marketing, business or the sciences, MBA preferred
- Experience of Salesforce.com and marketing automation systems desirable