Description
Paid Social and Media Manager th several years buying experiences across a range of platforms, Facebook, Google, Twitter, Snapchat and Influence blogs, Fanzines and communitty based social media stages
As the Paid Platform and Channels Media Manager will lead the performance marketing team in the development of individual channel plans and development roadmaps to achieve overall annual revenue targets
Develop the required support network and remuneration structure for the media agency and lead the agency in the development of their plans to support client in achieving its dotcom revenue goals
Budget management of c.£2m, monitoring and reporting on progress of spend throughout the year, making recommendations for adjustments as required
Delivery of annual dotcom revenue plans through constant monitoring of channel performance, leading the team in managing the allocation and rate of spend to ensure best performance against the commercial goals
Provide constructive and collaborative challenge to the media agency in monitoring their performance by channel, deciding on changes of strategic direction as necessary
Develop great relationships with marketing and other colleagues - particularly online conversion - to maintain flexibility and agility in deciding how the channel plans should be adapted to improve performance
Create a regular reporting suite for the performance channels, taking insights from the analysis and reporting to adapt plans, optimise channels and change investment shapes to improve ROI and drive performance to achieve the dotcom revenue plan
Create quarterly performance updates for the performance marketing channels, sharing and stakeholdering the insights and recommendations for performance improvement to senior stakeholders across the business
Create and nurture external industry relationships (eg Google, Facebook) to invest in continual learning for the business, bringing back that learning to influence the business in the development of its digital commerce strategy
Social and Media Managers