Description
A global media provider are currently looking for a Marketing Campaign Manager to join their team on an initial 6 month contract with the potential for extension. This role will be based in London and rate is DOE.
You will be identifying and developing high-impact and highly targeted campaigns across the globe, in multiple languages. You will report into the Global Head of Marketing and will be responsible for campaigns from inception through to reporting, using digital and offline channels to generate and nurture leads.
Responsibilities:
- Create a quarterly plan, with multiple campaigns running at one time, allocating budget in order to generate ROI and achieve targets
- Analysing data to identify cross-sell opportunities
- Develop campaign messaging and creative assets to achieve various marketing KPIs
- Work closely with the digital marketing team members to execute campaigns
- Complete campaign performance analysis, showing lead conversion, ROI against budget and evaluating KPIs
- Manage and liaise with an array of suppliers such as translation agencies and Designers
Essential:
- 5 years marketing or campaign management, ideally in a B2B capacity
- Experience developing and executing marketing campaigns, which have successfully generated ROI
- Degree (or equivalent) focussed on Marketing
- Developing campaign landing pages in Wordpress
- Adobe C-Suite, Salesforce and Eloqua/Marketo (advantageous)
- Prior experience in the news/media industries (advantageous)
The ideal candidate:
- Able to self-start and lead from within
- A creative and entrepreneurial approach to marketing
- Highly creative and entrepreneurial but also process-driven, and heavily reliant on data to make decisions
- Strong knowledge of best practices in B2B lead generation across the full range of digital marketing channels
- Superior organizational, written, oral, project management and quantitative skills
- Comfortable working in a truly global and dynamic environment
If this sounds like an ideal role for you please apply with an updated CV ASAP or feel free to get in touch for a more in depth discussion on the role!