Description
As a digital lead strategist you will be delivering a project for best practice website strategy for a global B2B business.
You will define the website and UX strategy in order to deliver to business needs and provide a consistent experience for customers. The focus will be on the global strategy and UX principles for the optimum website experience, not the UX design, technical and platform recommendations or delivery.
Key tasks will include
- working with the account team and client to audit the existing client web estate
- reviewing the competitor landscape and setting out relevant good practice for website strategy
- understanding client business objectives and audiences
- defining website goals and role
- setting out the roadmap that will deliver the global website strategy
Skills
You will be a highly strategic and collaborative Senior Planner or Web Strategist with experience of delivering similar projects and a strong understanding of the digital customer journey.
You can make the link between business and website strategy and understand the role of the website in delivering business goals.
You will have the ability to present and sell a strategy and approach to clients with different levels of experience.
The digital lead will be expected to own and lead the project but will also be expected to be hands on in all stages of project delivery.
B2B experiences would be advantageous but not essential.
For more information on this role please get in touch with (see below)