Description
Shopper Marketing Manager
Contract length: 6 months
Based in High Wycombe, Berkshire: 3 Days onsite and 2 days homeworking
Rate: GBP 40.05 p/h/GBP 296.37 p/d
The Shopper Marketing team is tasked with driving the business through effective engagement and conversion of shoppers at the point of purchase (POP). This is through the flawless amplification and execution of Brand Marketing plans as well as development of retailer/channel specific co-marketing initiatives.
The Shopper Marketing Managers are part of a wider Shopper Marketing team of 7 team members. Their overall responsibility is to:
* Deliver Shopper executions which reflect the shopper's needs and are strategically tailored across the path to purchase.
* Develop and translate customer and shopper insights into creative impactful activation to be implemented across channels.
* Jointly build UK customer/channel specific Shopper Marketing plans to deliver category/brand solutions and deliver against the UK National Activity Plan.
* Develop and translate customer and shopper insights into differentiated co-marketing opportunities with specific UK customers/channels.
The Shopper Marketing Manager's role includes:
* Leading initiative planning and strategy for specified brands.
* Future initiative toolkit development with EMEA team as lead market.
* Creation and deployment of brand initiative style guides for UK and NE Cluster.
* Claims and visual development and pre-store testing.
* The in-store activation of G/S/B initiatives in their defined channel/customers. They will lead the work to build and deliver Shopper Marketing Plans for our client within their customers and ensure consistency of message and brand imagery.
* Leading retailer brand planning days across GFOs for their channel/customers.
* Driving strategic thinking for retail specific "amplification".
* Delivering co-marketing/differentiated opportunities as identified.
Experience Required:
* Experience in in-store communications and trade/retail marketing required.
* Strong stakeholder management including external agencies.
* Experience working with High street and Grocery retailers required.
* Experience working with Medical Affairs (PAGB), and Regulatory teams preferred.
* Commerciality, Innovation, Creativity, Project Management and a passion and flair for retail execution.
Due to the volume of applications, we regret that we can only respond to those meeting our above requirements.