Description
ROLE DESCRIPTION
To extract themes and tonality to define copy on digital on-screen channels (Web/Tablet/Smartphone). Copywriters will work closely with the design team to incorporate the right content tonality based on the design and the purpose of the end product.
REQUIRED SKILLS
Education:
- Bachelor degree in marketing/communications or linguistics
Essential Experience:
- Very well versed in marketing copywriting (print, online, video) content
- Very well versed in digital on-screen copy (eg push notifications, form instructions, tool tips, action buttons, etc.) - this is super important.
- Regional (United Arab Emirates) government experience
- Healthcare experience (if possible)
Preferred Experience:
- Referenced experience writing digital copy, specifically notifications, alerts, error messages, tool tips, app copy and educational instructions
- Exposure to regional clients (GCC) and thorough understanding of expectations and cultural nuances
- Thought leadership in copy standards and best practices in the digital space
- Working with teams (creatives, strategists, developers and other copywriters)
- Use of technology solutions to create and publish content
- Excellent research capabilities to drive relevant content (both primary and secondary research)
Language:
- Fluency in English - native/fluent speaker (in both written and verbal communications)
- Proficient in Arabic (preferred) - as a second language (in both written and verbal communications)
NOT INTERESTED IN
- Online content creators
- Authors/poets/writers
- Advertising copywriters (those who work with tag lines, promotional messages, etc.) this is not the nature of this engagement
RESPONSIBILITIES
- Execute against copywriting brief to write English channel copy (web/tablet/mobile)
- Ensure consistency in copy message between English and Arabic
- Varying tone and copy to support multiple audience groups
- Brainstorming copy ideas with other members of the creative team
- Modifying copy until the client is satisfied
- Be highly creative and imaginative
- Have good written and interpersonal skills that suit the end users
- Work well in a team
- Be able to work under pressure
- Have an eye for detail
ITHR Group is acting as an Employment Business in relation to this vacancy. ITHR Group is an Equal Opportunities employer; we welcome applicants from all backgrounds.