Description
Data Selections & Insight Analyst- MUST HAVE FASTSTATS & SQL EXPERIENCE
Job Purpose:
The Senior Insight Analyst position is responsible for the delivery of a complex schedule of data selections for our clients Fundraising campaigns along with delivering fundraising data analysis both internally and through external partners. Reporting to the Business Intelligence & Insight Team Lead, they are responsible for the day to day delivery of data selections and analysis for the wider Income & Innovation Department. The Senior Insight Analyst is required to accurately interpret the needs of business users and deliver robust solutions that meet their needs.
Key Responsibilities:
- Support the Business Intelligence and Insight Team Lead, taking day-to-day responsibility for delivery of the data selections schedule
- Utilise effective requirement gathering and data selection delivery through both FastStats and Marketing Cloud
Education/Knowledge
- Excellent working knowledge of FastStats (or similar)
- Highly computer literate and numerate with an excellent working knowledge of SQL and Excel
- Knowledge of SalesForce
- Knowledge of Customer Relationship Management and its practical applications
- Knowledge of Data Protection including but not limited to GDPR and PECR
Experience
- Extensive experience of delivering data selections and analysis for fundraising or marketing activities, ideally within a non-profit organisation
- Experience working with large scale CRM implementations
- Significant experience working with business users, understanding and capturing requirements and translating these into robust, actionable insights
- Proven experience of working with fundraisers to develop and implement effective support journeys
- Experience of applying statistical, analytical, modelling, segmentation techniques to maximise marketing effectiveness
- Experience of using online tools (such as Google Analytics) to inform and support digital fundraising/marketing activity