Description
Public Relations Specialist - Digital
Location: London
Contract: 3 months
We're currently recruiting on behalf of an Elite Sporting organisation for a Public Relations Specialist to join them on a contractual basis.Responsibilities:
- Overseeing and managing business engagement with all media, both domestic and international, promoting the work and marketing campaigns of this Digital Venture
- Defining the communications strategy and the individual business launches, promoting the work and development of associated products
- Creating all PR assets ready for product launches and for reactive and proactive activity and strategic messages
- Working closely with the communication team
- Delivering positive coverage for this Digital Venture within the context of the Elite Sports Organisation
- Utilising existing senior media relationships with key titles to ensure accurate, positive coverage of the business wherever possible
- Supporting commercial and marketing efforts
- Advising and assisting in activating media and marketing campaign requirements with regard to the use of club personnel and playing staff at appropriate moments
- Developing core lines to take and FAQ related materials for proactive and defensive use with media enquiries
- Advising and assisting in reputation protection for any communications relating to the Digital Venture
- Collaborating across all stakeholder input, securing their buy-in and sign-off on strategy and associated materials
- Defining and agreeing PR information and media enquiry flow across the teams
- Briefing marketing agencies on our Digital Venture PR strategy (upon which they build product specific PR strategy & activation)
Requirements:
- Previous PR experience in corporate, tech, design and consumer products at a senior strategic level
- Experience managing campaigns and events
- Experience in challenging senior stakeholders to deliver credible and sustainable comms in relation to products
- Comprehensive understanding of traditional and social media
- Experience in dealing with high profile personalities and media issues
- Excellent writing skills
- Excellent interpersonal skills
- Able to deal with sensitive situations tactfully and maintain confidentially at all times
- Ability to work using own initiative and as part of a team
- Confident communicator
- Experience of working effectively within strict deadlines and in a fast-paced media environment, demonstrating strong proof reading and researching skills
- Highly capable writer for a variety of purposes and audiences
- An excellent understanding of the digital/app product development and track record of delivering PR campaigns with related products
- IT self-sufficiency is essential
- An excellent start-up environment, short decision paths and fast moving
- Collaborative environment with people encouraged to take responsibility and accountability with no blame culture
- Flexible approach to working (hours and location) and work-life balance
- Tech agnostic
- Opportunity to lead on ground breaking digital projects