Description
CVM Manager
As one of Vodafone's key strategic partners we are currently recruiting for a CVM Manager to join the team in Paddington on a 3 month contract.
Role Purpose
The CVM Manager will lead the development of group wide base management and base marketing activities. She/he will drive base growth through cross/up-sell and base retention in collaboration with our local markets, by providing thought leadership, cross-market best practise sharing and hands-on support when needed.
The successful candidate will support markets to deliver their base marketing targets by co-creating and implementing base growth and retention initiatives.
Core responsibilities
- Proactive customer retention using Real Time contextual triggers and signals (example customer behaviour on our website/app, calls to the call centre, bad experience etc.)
- Reactive customer retention. Design automated programs to retain customers with 1-1 deals executed through all channels and customer touch points. Experience in churn management through cancellations desks.
- Support Vodafone OPCOs with pro-active and reactive churn management, provide thought leadership in this space and monitor/track churn performance across OPCOs.
Key experience
- Significant CVM/base marketing knowledge and experience
- Good knowledge and experience in Always on Marketing and digital marketing, such as personalised customer journeys design and implementation.
- Excellent senior stakeholder management and communications skills.
- Strong commercial acumen.
If this role is of interest and you would like to know more then please apply now.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, gender reassignment, marriage and civil partnerships, pregnancy or maternity or age