Description
Digital Marketing Manager
We are currently looking for a Digital Marketing Manager to work for a top FS client In central London. This is a new role for an initial 6 month period to help build a world class marketing department that can drive revenue and brand recognition.
Digital Marketing Manager responsibilities;
- Manage EMEA digital marketing campaigns in line with the bank's global marketing strategy and EMEA business strategy.
- Responsibility for ensuring all digital marketing requests are fulfilled in line with the relevant European regulatory requirements.
- Act as the marketing automation SME for EMEA to internal constituents by managing day-2-day campaign execution, targeting and segmentation criteria, reporting needs and best practice application.
Digital Marketing Manager experience/skill set:
- Experience in the marketing automation field
- Experience with Marketo platform - Certified Marketo Expert preferred but not essential
- Google Analytics and advanced Marketo reporting tools.
- Working knowledge of email HTML
- Self-starter with the ability to troubleshoot, problem solve, and propose solutions for business needs
- Experience and knowledge of marketing campaign reporting methods and tools, including Google Analytics, Tableau, Marketo, CRM, and Excel
- Understanding of European banking regulation in relation to financial promotions.