Description
A financial services client are looking for an Marketing Specialist to work in a high performing team under the Global Head of Marketing. The Marketing Specialist will work closely with product and sales teams to develop highly integrated programs that drive revenue and impact profitability. Working in the UK, Scandinavia and Baltic regions you will design strategic marketing plan to support the business goals.
The Marketing Specialist will create engaging content for different channels (web, blogs, social media, webinars, newsletters and email campaigns) to drive and execute digital marketing campaigns mainly in the EMEA and be responsible for:
- Track marketing's ROI on sales pipeline, trade volume and business unit growth
- Release new products using 360 degree marketing campaigns (events, email campaigns, content creation, webinars, podcasts, videos, etc.)
- Manages marketing budget to efficiently maximize ROI
- Leveraging digital marketing tools including social media marketing, SEO/PPC, look-alike marketing, geographical and behavioural marketing
The Marketing Specialist will have the following experience:
- Proven demand generation success
- Marketing Automation tools
- Building pipeline and funnels for sales team
- Understanding basic financial language
- Relevant Bachelor's Degree in marketing, Communications or English would be useful
And it would be great if you also have experience in:
- Marketo
- Salesforce.com B2B
- SaaS experience
- Account Based Marketing
London with Home working
£pd depending on experience
6 month contract