Description
I am working with a leading Travel and Holiday Business who are looking for a Digital Marketing Assistant with a strong passion for Analytics.
This is a 12 month contract position. You must be a motivated, data-driven Analyst. The role will be supporting our Growth Marketing and Affiliate channels to help them succeed.
The role will be working with partners to set up, monitor and improve tracking tags ("pixels") on our site. These tags allow partners to receive data points to optimize campaigns, facilitate reporting, track audiences and enable ad-serving.
Role responsibilities:
- Implementation of tracking tags (pixels)
- The role will be looking after the process end-to-end: from the first technical discussions with partners, to writing code, to test, publish and monitor the performance of the tag
- Break down complex technical requests to easy to understand bullet points and presentations
- Provide regular status updates to stakeholders
- Be in the driving seat of best-practice tag creation: Assess requests of partners for feasibility and business impact and think outside of the box to come up with workarounds where appropriate
- Stay on top of industry news and trends that may impact tag management
- Data analysis and deep-dives to find and fix data issues
- Work with internal teams to design and set up framework to monitor the accuracy of tracking tags
Desired Background:
. Bachelor's degree or higher with a data or business background
. 1-2 years experience working in online marketing, analytics, operations or related field
. Excellent interpersonal and team working skills
. A willingness to collaborate and cultivate relationships with third-party stakeholders
. A strong sense of accountability and ownership
. Highly detail-oriented and the ability to analyse and interpret large data sets
. Basic JavaScript skills
. Basic SQL skills
. Experience in using a tag management platform, such as Google Tag Manager, Tag Commander, Tealium or Ensighten
. Experience with analytics tools (Adobe Analytics, Google Analytics or similar)
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