Description
Are you passionate about understanding how B2B buyers take decisions and how content can influence that?We have an exciting opportunity, to take our content production and strategy to the next level, contributing directly to our growth goals.
About us:
We’re Convert.com. We could talk for ages about how we’re an optimization software market leader, but we’re more than that. We have made finding human solutions to data driven problems our mission. We care about the world around us and creating software and partnerships that help us all move forward.
The role:
This role will be responsible for shifting content at Convert into the future. If you are interested in crafting a B2B SaaS content strategy that grows traffic, leads, authority, and brand trust with a well documented foundation of what’s already worked, this could be an interesting role for you.
A normal day looks like:
Brainstorming with our Editor.
Support and coaching from the Marketing Lead Link
Collaborating with the Distribution Optimizer and SEO Ninja on backlinking strategy and optimization opportunities.
Conducting keyword research to find opportunities Convert can capitalise on.
Keeping the Editorial Calendar updated with post topics that apply to all three stages of the Buyer’s Journey.
Creating 10x style cornerstone content.
Making sure the content has high E-A-T by taking a journalistic approach and including quotes from subject matter experts both inside & outside Convert.
Using data like blog performance for leads & MQLs, to update Content Strategy.
Growing blog traffic through organic search.
What we’re looking for:
Someone who is passionate about understanding how B2B buyers take decisions and how value first content can influence that.
Experience understanding the content funnel for a software that costs > 10,000 USD per year.
Someone who is data guided and thinks critically. You use tools such as Google Analytics to quantify performance and use it to continually improve.
Someone who is intensely curious about improving outputs and trying new things.
A passion for experimentation and an affinity for working in sprints.
Someone that has a strong personality and can push back, but also recognises the opportunity to learn from everything and thrives on feedback.
Experience leveraging SEO as a way to grow blog traffic and confidence, using tools such as SEMRush and AHREFS to do this.
Salary: Up to US per hour
Hours: 25 hours per week
Status: Independent Contractor
Timezone: Any timezone but flexibility to attend some meetings and collaborate with the team as needed.
How to apply: https://convertcom.recruitee.com/o/content-strategist-writer
Follow the link and complete all of the questions to apply. Your application will be anonymized before our hiring team reviews your application, to remove bias because of things like age, gender, location, disability, religion or beliefs.
Why work at Convert?
Convert is 100% distributed and powered by Holacracy. This means you’ll have the opportunity to shape your role and decide how (and when) you work. Our team can be found in 16 countries (and growing) and we actively encourage our members to discuss challenges and issues that are important to them and their work. Here’s a few more things that are great about working with us:
Well defined processes & expectations (and the ability to redefine them).
Working with a team of out of the box thinkers.
Access to premium courses and tools.
Culture of learning. No failures. Only experiments.
Ability to collaborate with pathbreakers in the CRO space.
Fully remote working with an allowance each month to help you be as productive as you can.
Full-time members receive 14 days of paid leave.
Health and wellbeing stipend after the first 6 - 12 months of joining Convert.
Being part of a company that’s committed to improving business for brands that make the world better.
Our values:
Progress, Not Perfection - Rolling with the punches.
Transparency as the Foundation - Sharing how we operate and what we believe in, even when others choose to stay silent.
Diversity by Default - Great ideas don’t thrive in isolation.
Accountability to Vision - Setting aspirational goals and making them real.
Sustainability in the DNA - Giving back more than we take.
Freedom as the End Goal - Helping team members and customers do what they do best.