Description
Job: Digital & Content Officer
Rate: TBC
Location: Remote
The role will be to join the digital content team and they will ensure that all content is on brand and engages the target audience with relevant key messaging. Working with colleagues they will create and develop content for web, ensuring consistency with brand personality and appropriate tone of voice for key customer segments.
Essential criteria:
- Significant experience working as a web editor in a marketing environment (A/I)
- Experience with Sitecore Content Management System to create and upload digital content (A/I)
- Demonstrable experience of writing (or re-writing) clear, jargon-free, and impactful customer-focused web content. To be able to adjust technical information, academic research and complex policies and procedures that need careful explanation or interpretation to suit the needs of different audiences (A/I)
- Substantial knowledge of SEO and the ability to incorporate into natural engaging copy (A/I)
- Proven experience of developing and producing content to support a content marketing strategy (A/I)
- Web amends (Sitecore CMS experience essential): To create new webpages/templates, make updates and amendments to existing pages, and to assist with the migration of old content/websites.
- Planning: To map stakeholder requirements and timeframes, and to log, plan, and document projects in the project management system (Asana).
- Communication: Establish clear channels of communication with stakeholders to keep them in the loop.
- Content calendar: To ensure content editors are keeping their own content calendars, updating key events and content, and taking down old content.
- Brand ambassador: To promote our brand values in copy and content, and champion the Tone of Voice and brand work to other staff members.
- Storytelling: To research, develop and produce engaging stories, copy and case studies, to give a compelling voice to UEL communications and key messaging.
- Proofing: To proof read, sub-edit and check the factual accuracy of communications and key messages before they are published on the site.
- Copyediting: To translate complicated processes, programme specifications and academic articles into jargon free communications that are clearly understood and resonate with the target audience.
- SEO: To optimise content for SEO, and advise colleagues where improvements could be made to their content.
- Needs mapping: To liaise with and understand the needs of key stakeholders including, but not limited to, staff, students, parents, teachers, careers advisers, industry partners, high level stakeholders and alumni.
YOU MUST HAVE EXPERIENCE IN HIGHER EDUCATION TO BE ELIGIBLE FOR THIS ROLE.
For registration purposes, if you are a new contractor to Computer Futures, have not worked for us previously or have not worked for us in the last 6 months, you must be able to provide the details of at least one referee.
Computer Futures, a trading division of SThree Partnership LLP is acting as an Employment Business in relation to this vacancy