Description
Outsource UK are currently seeking a Technical Marketing Operations Specialist for a 6-12 month contract for a large Media Company.
This role will be based working from home and is inside IR35.
What you'll be doing:
- Work collaboratively with campaign managers as the subject matter expert on our ecosystem of data to create custom segments and support campaign executions
- Support analytics by creating A/B and multivariate tests in a variety of marketing environments and channels
- Optimize operational process flows to streamline audience segmentation setup across all of our marketing channels for all product and marketing teams from ideation to execution
- Create and manage innovating dashboards that track active automations and campaigns for engagement and downtime
- Mine and analyse a broad array of quantitative and qualitative data assets
- Work across numerous internal and external marketing automation platforms (Salesforce Marketing Cloud, DMPs, publisher and social partners, etc)
- Run ad-hoc and scheduled customer lists to power PlayStation's digital marketing channels
Skills Required:
- SQL programming experience required
- Basic understanding of Scripting languages Python/R, in addition use of packages such as Numpy/Pandas/Tidyverse for analysis etc will be good add on.
- Minimum 1-2 years' experience working with relational databases
- Ability to collaborate and communicate effectively with a diverse group of partners including marketing, technical teams, and agencies
- Familiarity with CRM platforms (ex. Salesforce Marketing Cloud) and email service providers
Preferred qualifications:
- Extensive background in Data and Marketing analytics
- SQL programming experience required
- Basic understanding of Scripting languages Python/R, in addition use of packages such as Numpy/Pandas/Tidyverse for analysis etc will be good add on.
- Minimum 1-2 years' experience working with relational databases
- Demonstrated analytical and quantitative skills-skilled at analysing and deriving meaningful insights out of tool integrations
- Experienced with BI visualization tools such as Tableau or Microstrategy
If you would like to be considered for this position please click 'Apply' or send your CV to Tewsdae Phillips - (see below)