Description
Marketing Analyst - SEO/Adobe - German Speaking
Prestigious London based client requires an accomplished SEO Marketing Analyst with good experience of Adobe to own, manage and optimise the onsite experience for the Cloud & Compute journey and digital activities, on the German website. Fluent English and German required. Responsibilities include working with the SEO manager to optimise journey pages to maximise visibility on search engines; the UX designer to create compelling onsite experiences; the Conversion Optimiser to optimise journeys and the Site Strategist to execute through the publishing team. This role is inside IR35 and you will need to work via an umbrella option.
*Manage the overall delivery of journey strategies and associated digital properties
*Ownership of all pages that exist within their journey, and their performance and life cycle status across all EMEAR country sites.
*Identify personalisation opportunities and work with the Personalization Manager to implement and optimise efforts. Ensuring full integration of new launches/campaigns into the existing journey
*Execute activity to drive engagement and demand on the German website
*Ensure journeys are adhering to UX best practices by working with the UX designer
Essential:
*German speaking (proficient 2nd language or native)
*Extensive experience in a Digital role, ideally focussed on Web Experience.
*Good working knowledge of SEO, Experimentation (A/B test ideation) and UX.
*Combine broad digital expertise with stakeholder liaison and project management skills.
*Experience of using content management systems, ideally Enterprise level CMS platforms such as Adobe Experience Manager (but not essential)
*Passionate about executional excellence
*Proactive, curious, and takes the initiative to move projects along.
*Experience with using Web Analytics platform to identify issues, and optimisation opportunities
*Strong relationship management and communication skills with keen ability to work across cross-functional business and technical teams in a matrixed environment.
Click Apply now/contact Lianne to be considered for the Marketing Analyst - SEO/Adobe - German Speaking role