Digital Marketing Manager

Job type:
on-site
Start date:
ASAP
Duration:
6 months
From:
MAPP Ltd.
Location:
Berkshire
Published at:
04/15/2021
Country:
flag_no United Kingdom
Project ID:
2091055

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Digital Marketing Manager - Bracknell/working from home

up to £385 per day (Inside IR35) - 6 months

This is a great opportunity to join a truly global brand as a Marketing team Project Manager.

The post holder will contribute to the enhancement and development customer centric, data driven Marketing Strategy across Europe through active involvement with the rest of the European Marketing team.

Specifically, the role will have key accountability for the project implementation of multi-channel marketing schemes (such as Customer Engagement Platform) designed to improve the multi-channel customer experience through tailored experiences.

Main Responsibilities:

  • Provide support to the Project Team on the implementation and operation of multi-channel marketing schemes programme in several European countries.
  • Manage the implementation of Optimised Advertising scheme (ie Dynamic Creative Optimisation and digital platform personalisation) in several European countries.
  • Manage the development and delivery of creative advertising assets required for the roll-out of Optimised Advertising scheme.
  • Project Management of individual workstreams within the overall programme such as the implementation of new processes, for example data management processes.
  • Provide project updates to the Project Team and other internal stakeholders, coordinate between internal and external stakeholders to investigate and resolve issues.
  • Track project performance, specifically analyse the successful completion of short and mid-term goals.
  • Manage senior management reporting on project milestones and KPIs, coordination and progress reports prepare presentations for reporting purpose
  • Be centre of excellence providing each country with a framework for planning and prioritising their CEP, DCO and digital platform personalisation activations, develop & maintain best practice guidelines to support the project.
  • Manage effective relationships with key contacts in subsidiaries and agency partners.

Qualifications, skills and experience required:

Ideally Agency (Marketing, Advertising or Digital) background with a good knowledge of ad tech and martech solutions such as CEP (Customer Engagement Platform), DCO (Dynamic Creative Optimisation) and web personalisation schemes

Project Management experience

Experience of managing complex multi-stakeholder, multi-agency developments

Digital Marketing Manager - Bracknell/working from home