Description
We are Global IT Recruitment specialist that provides support to the clients across UK and Europe. We have an excellent job opportunity for you.
Title: B2B/Ad-tech Analyst
Location: Remote Till Aug then London
Duration: 12 Months Contract
Job Description
As an Analyst on the EMEA Marketing Analytics & Insights team, you'll be responsible for generating top of the funnel reports, analyses and visualisations surrounding B2B Discover. You will have access to a wealth of data and work with a diverse set of partners to inform stakeholders of key opportunities and trends within B2B.
What you need to succeed
Experience in ad tech
A customer experience/user journey focussed mindset
Intellectual curiosity, flexibility, and high attention to detail
Undergraduate degree in a quantitative field preferred
Must have experience with Analytics systems (preferably Adobe)
Must have tag management experience
Experience with AAM (or similar) preferred
Proficiency in Excel, SQL, Hadoop, Tableau, and knowledge of forecasting models preferred
Strong communication and interpersonal skills, and the ability to work as part of a diverse team and build relationships with colleagues around the globe
What you'll do
Construct and execute critical metric reporting for the B2B Discover section
Liaise with key stakeholders to generate regular and ad-hoc reporting on marketing activities, country performance and financial KPI's
Campaign web performance by segment, profile or channel
Analysis and insight on: customer behaviour, customer journeys, funnel analysis, customer segments, content performance and paid media.
Support the team in quarterly marketing return on investment reporting by substantiating data, synthesizing results, and updating performance dashboards
Tracking and implementation maintenance
Data cleansing and variance analysis