Lifecycle Marketing Specialist

Job type:
on-site
Start date:
ASAP
Duration:
n.a
From:
J & C Associates Ltd
Location:
London
Published at:
05/04/2021
Country:
flag_no United Kingdom
Project ID:
2105005

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We are Global IT Recruitment specialist that provides support to the clients across UK and Europe. We have an excellent job opportunity for you.

Title: Lifecycle Marketing Specialist

Location: London

Duration: 12 Months Contract - Possibility of extension (remote all of 2021)

Job Description:

The Opportunity
We are recruiting for a hands-on Lifecycle Marketing Specialist to implement digital marketing programs and projects to meet targets for customer engagement and retention (E&R). Do you like the idea of being part of cross-functional conversations and would like to help resolving how marketing surfaces owned by Lifecycle Marketing (LCM) are best leveraged to ensure the best omni-channel experience for our customers and maximal impact on E&R? Are you keen to identify, prioritize, and execute pivotal initiatives? If you answer these questions with yes, we would love to hear from you! This is an outstanding opportunity to work for a Global Top 100 employer!

What you'll do
Strategy & Planning

  • Represent our team (LCM) and provide ideas and solutions that tie into the data driven strategy that we promote.
  • Responsible for developing and documenting plans that outline how to best use the various LCM surfaces (email, desktop notifications and in-product placements) to drive E&R across strategic & tactical initiatives.
  • Understanding the business priorities, opportunity sizes and resource availability will advise your strategy.
  • Make use of a variety of data models and insights to determine the best approach.
  • Ensure we are aligned with Global priorities and initiatives to ensure that locally driven campaigns are operating in whitespace and deliver incremental benefit to the business.

Execution

  • Rolling out the programs will require a mix of close collaboration with partnering teams in EMEA and US (eg tech, campaign, web, sales) as well as hands-on involvement.
  • You will closely run projects through-out the whole project cycle (conception, definition, execution, monitoring, closing)
  • Ensure that campaigns are set up and detailed in the Workfront project management tool, ready for deployment.

Measuring and Success

  • Understand what success look like up front
  • Make sure that important metrics are actionable in terms of future refinement, tied into the overall business priorities, and that they are communicated across all partnering teams
  • Set up campaigns in a way that the metrics can be measured
  • Establish testing frameworks where possible to assess business impact

Communicating Out:
Responsible for communicating in quarter results across the team Showcasing program progress and successes to partnering teams
Feeding into and presenting results at quarter end reviews

What you need to succeed:

  • 3-5 years of experience in engagement & retention related roles with a growth mindset, a proven understanding of CRM and experience in solving business problems.
  • Demonstrable experience in planning and execution of pan-EMEA email marketing campaigns in a consumer/E-commerce environment.
  • Excellent analytical skills for data-led decision making.
  • Proven track record to analyze, size and prioritize opportunities.
  • The perfect candidate is well organized, reliable and able to handle sophisticated projects involving multiple partners.