Description
Data Scientist - ContractMy client, a martech startup, are looking for an enthusiastic data scientist to join the team who will specialize in designing, training and deploying ML solutions focused on customer behaviour modelling and marketing automation and optimization.
Responsibilities:
- To develop custom data models and algorithms to apply to various data sets and use predictive modelling to improve clients marketing campaigns.
- To develop processes and tools to monitor and analyse marketing campaign performance by lead generation and conversion metrics.
- Collaborate with the data science team to share knowledge and experience.
- Proficiency in SQL and Python.
- Google Analytics, Facebook Ad Manager, Smartly, and advertising platforms
- Knowledge of statistics and its application in data science.
- Domain knowledge in marketing and social media strategies, digital marketing campaigns, and campaign performance metrics.
- Knowledge of advanced machine learning algorithms
- Strong problem-solving skills
- Experience with geo-spatial analysis
- Experience working with multi-channel marketing: search, social, and display.
- 2+ years commercial experience in a role focused on statistical modelling, econometrics, marketing attribution, marketing analytics, data science or relevant PhD
- Experience working with demographic, consumer and real estate data