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Digital Marketing Manager-Contract Role

London
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Role Title: Specialist/Manager General Marketing

Location: London WC2R split-into onsite and working from home

Duration: 3 months +

Job Summary/Description:

An established school education consumer portfolio is looking to digitally-transform and grow at pace and requires an experienced leader of successful consumer products to review and advise on transformation plans.

Key accountabilities

A 3-month+ assignment to embed within two established teams (product and marketing) and review plans for transformational, digital growth. Deliver recommendations to enable the successful execution of the business' growth strategy and put "one team" working practices in place to set a new single team up for success. Deliver a plan on what we build, what we partner for, what we acquire, to achieve our growth goals: Review strategy and optimise the 'what' plan. Review team structure & ways-of-working and optimise the 'how' plan People/Talent strategy; undertake a skills audit and provide an L&D/recruitment plan. Review investment plans and provide a pragmatic view of short, medium, long-term investment, including for the technology roadmap. Stakeholder liaison, working in a Matrix structure, with all team members involved in our direct-to-consumer business. Regular informal and formal communication with key stakeholders, culminating in a formal, written and verbal report.

Minimum Required Skill:

Key Requirements/Qualifications

  • 10 years' experience of working in consumer industry Taking new products to market with proven success (desirable - taking new brands to market)
  • Experience of managing both product and marketing roles Deep commercial understanding, leading portfolio P&Ls and managing large product and marketing budgets Experience of digital products (including comfort with technology roadmap planning)
  • Experience of digital Go-To-Market strategies Desirable: awareness of parents of school children, as consumers

GCS Computer Recruitment Services is acting as an Employment Business in relation to this vacancy.

Start date
ASAP
Duration
3 months
From
GCS
Published at
07/16/2021
Project ID:
2163636