Description
Customer Affinity Marketing Analyst, marginal P&L contribution, financial services, capital metrics, modelling and segmentation, Regulatory Framework, PowerPoint, SQL, SAS and Excel
My large Financial is looking for someone to be accountable for analysing the Consumer Europe Marketing Analytics Customer Affinity Marketing programs for a large (> £10BN) and multi-geography (UK, Germany, Scandinavia) portfolio, driving value by delivering key analytics to support business value and profitability objectives.
You will be involved in and responsible for the following:
- Defining the cross-sell strategy and build the go-forward test plan
- Perform analysis through obtaining data in SAS is required
- Assist in the design of test campaigns, which will ensure the ability to have measurable and valid results
- Use analytics to drive innovative new product solutions within the cross-sell environment
Technical skills that are required for this role are SQL, SAS and Excel.
Customer Affinity Marketing Analyst, marginal P&L contribution, financial services, capital metrics, modelling and segmentation, Regulatory Framework, PowerPoint, SQL, SAS and Excel.
Aston Carter Ltd is acting as an Employment Business in relation to this vacancy.