Description
Marketing Campaign Manager - C-Level Audience Programs
Company:
For over three decades, our client has been the centre of innovation for business software-birthplace of the first commercially available relational database, the first suite of Internet-based applications, and the next-generation enterprise-computing platform.
Job Summary:
- This role encompasses the responsibility for the development, execution and reporting of a comprehensive, integrated marketing campaign. This position will lead the outbound efforts of a cross-functional, results-driven campaign, including strategic planning; demand generation program development & execution; and monitoring of global programs designed to enhance awareness, credibility and qualified sales leads.
- Candidate will develop specific marketing programs across C-Level Audiences focusing on the Chief Financial Officer (CFO) audience, designed to upsell/x-sell within current accounts and drive net new name acquisition, increase general awareness for our clients products and solutions and help provide meaningful and appropriate customer experiences.
- Manage a campaign budget for the development of global offers that will be used for demand generation and work with a virtual team, and/or 3rd parties, to develop these assets (whitepapers, videos, ROI studies, demos, etc.).
- Develop and execute targeted demand generation programs to deliver high volume of qualified leads to sales. Primary area of focus will be C-Level Audience by role and related products. This may include targeted eMarketing, online forums, C-Level Community micro-site management, content syndication, direct marketing, co-marketing, search, etc.
- Ensure strong and consistent communication with global field marketing units. Assist planning efforts with all field regions to drive global program success. Develop and maintain program plan documents that articulate details such as program objectives, target audience, key messages, program sequencing, and call to action details.
Requirements:
- The candidate must have expertise in program management, demand generation marketing strategies and execution, eMarketing and demand generation analytics.
- Candidate must be a high energy, can-do-person who can operate in a fast moving environment, and must have excellent communication, presentation and time management skills.
- Knowledge in all aspects of outbound demand generation, database marketing, customer analysis, direct marketing, and campaign profitability evaluations.
- Intelligent, articulate, high-energy, team player who is adept at identifying what motivates their target audience.