Campaign Manager

Stirlingshire  ‐ Onsite
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Keywords

Description

Our client, a leading life and pensions company, is looking for a contract campaign manager for their marketing department.

The overall job purpose is to develop and deliver end to end consumer communications across all media sources including TV, radio and direct mail. It also includes managing web development and working closely with business units and compliance to deliver the direct marketing to consumers.

The role will require the following:

- Excellent stakeholder management skills including liaising with senior communication managers ensuring that products are communicated effectively.
- You must also work effectively against KPI's.
- Liaise with the distribution managers to ensure that communication across sector is aligned.
- Assist the communications manager in delivery of the overall marketing plan.

You must have experience in the following:

- Ideally IDM qualified or equivalent experience.
- Have experience within the life and pensions marketing sector.
- Experience in direct marketing roles.
- Extensive knowledge of the direct response principles
- particularly within press and online marketing.
- Development of robust direct marketing plans
- achieving key KPI's for example in sales.
- Broad understanding of marketing principles and code of practice.

Rate is £ per day for 6 months.

Start date
n.a
Duration
6 months
From
Generic Network
Published at
22.09.2011
Project ID:
242615
Contract type
Freelance
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