Description
Team's client in Charlotte, NC would like to have candidates within commuting distance of Charlotte, NC.
Description
Manage the development, creative, execution, implementation and test strategies of all the online marketing programs that support various lines of business in the financial industry.
Responsibilities:
Partner with multiple internal & external teams to build campaigns on target and on time.
Manage input/output from internal systems and processes
Monitor, review, test, analyze and optimize the performance for all marketing channels used including email, splash, WEB/WIB banners, micro-sites, and jump pages.
Manage, collaborate and coordinate marketing efforts among diverse business groups, including: Inbound Channel Execution, Creative Traffic Group, Marketing Email Technology, Marketing Data Support, Traditional Line of Business partners
Oversee campaign operations and deliverables as well as performing and/or overseeing analysis of both individual campaign performance and marketing performance across programs and channels.
Manage creative development process including the writing of creative briefs for new marketing projects, review & approval of multiple rounds of creative for each marketing channel, and submitting any necessary requests
Key Skills
Detail oriented
Process focused
Excels in campaign execution
Minimum Qualifications
BA/BS in Marketing/Business
5 or more years of related experience in online marketing
Proven campaign management experience