Description
Hays ist ein weltweit führender Personaldienstleister, der sich auf die Rekrutierung von Spezialisten konzentriert - sowohl für den Projekteinsatz als auch für Festanstellungen und auf Zeit. In Deutschland, Österreich und der Schweiz vertrauen mehr als 600 internationale Topunternehmen auf unsere qualitätsgesicherten Prozesse, wenn Sie Experten suchen.We are looking for a eMarketing Consultant
eMarketing Consultant (m/f)
Referenz: -en
Beginn: 01/12
Dauer: 11 MM+
Ort: in West Switzerland
Branche: Herstellung von pharmazeutischen Spezialitäten und sonstigen pharmazeutischen Erzeugnissen
Ihre Aufgaben:
- Participate as eMarketing project manager within assigned brand team to manage eMarketing initiatives that support brand objectives at each stage of the product lifecycle.
- Provide strong operational leadership of projects, agencies and processes to ensure that programs are compliantly, consistently on time, and with high quality, Insure that appropriate linkages with other Client programs/systems
- Prepare all submissions of all digital projects and manage through the approval process
- Serve as day to day liaison and lead project contact for external partners on behalf of the brand team
- Manage eMarketing program A&P budgets as agreed with brand management
- Coordinate across diverse internal resources – including brand managers, offline agencies, IT, sales and market research
- Ensure full compliance with all Company´s policies/standards and all relevant legal/regulatory guidelines in the delivery of eMarketing programs. Adhere to internal regulatory or compliance guidelines as the effect eMarketing initiatives.
- Work with eMarketing Manager to proactively propose eMarketing initiatives that drive value based on each brand’s key strategic imperatives for both consumer and physician audiences, including but not limited to: branded and unbranded websites, search engine marketing and optimization, online media, major online sponsorships/partnerships, email and eCRM retention campaigns, ePhysician programs; online research and metrics
- Identify and source market leading interactive marketing resources/vendors to deliver eMarketing initiatives
Ihre Qualifikation
- Strong knowledge of online marketing tactics and media, relationship marketing processes, and program measurement methodologies
- Strong communication skills (presentation abilities, general oral/written skills) and interpersonal skills (organizational influence, teaming skills)
- Strong operational management skills and ability to ensure quality, timely, compliance delivery
- Excellent project management skills. Ability to plan, prioritize and execute multiple projects and responsibilities
- Strong strategic planning and decision-making skills for constructing marketing initiatives to consumer/physician audiences across the continuum of awareness, acquisition, conversion, and retention
- Ability to work with, communicate with and meet the needs of all levels of management, including product managers, international business units, sales/marketing/medical directors, ISP leadership and country managers
- Bachelors Degree required
- eMarketing and/or Relationship/Direct Marketing experience required
- Proficiency at Sharepoint CMS, user-centered design methodologies, Photoshop
- Budget reporting and management experience required
Skills:
- Online Marketing