Marketing Support/Services

Description

DESCRIPTION
The Marketing Support/Services consultant is responsible for analysing advertising trends, increasing business market trends, evaluating Profit & Loss, averaging customer value and ROI, and conducting secondary advertiser and consumer research.

Responsibilities

• Creates product development and positioning plans including the provision of project timelines, projected revenues and expenses, sales channel and target considerations, and projected ROI.
• Responsible for developing, implementing, and supporting the project plan by working closely with the necessary channels (sales, production, manufacturing, IT, finance, etc).
• Works with cross-functional teams & vendors to ensure the successful execution of the project.
• Conducts detailed product, customer, and market level analysis and makes recommendations on changes to project's strategy & execution.
• Analysis and communication of market level data illustrating, share of wallet in target industry.
• Product suite and pricing refinement in target industry.
• Works with Interactive group in development of online vertical priorities and strategy.
• Assists in identifying high propensity to buy non-advertisers in vertical segments.
• Obtains sales channel and customer feedback on industry needs and disseminates best practices.
• Works closely with sales teams on industry training and proposal development for major accounts.

Qualifications

• Desired background is a marketing function within a small/medium consumer-focused practice.
• Minimum of 7 years work experience in Health & Medical industry performing various business roles in sales or marketing.
• BA/BA in Marketing, or related field. MBA a plus.
• Industry expert in vertical.
• Marketing product development experience with a local media focus.
• Must have minimum of 3 years work experience in Health & Medical industry as decision maker in advertising purchase decisions and/or media plan development across multiple media.
• MS Office expertise.
• Media planning experience.
• Requires some travel.

SKILLS
Industry expertise, Market analysis, Communication skills, Microsoft Office, Media Planning

Synectics is an Equal Opportunity Employer.